Linda Bauld is Bruce and John Usher Professor of Public Health in the Usher Institute, College of Medicine at the University of Edinburgh and CRUK/BUPA Chair in Behavioural Research for Cancer Prevention at Cancer Research UK. Linda is a behavioural scientist with a particular interest in the primary prevention of cancer and other non-communicable diseases. She is a former UK scientific adviser on tobacco control, led the development of an independent alcohol strategy for the UK, Health First, and is now working with the Obesity Health Alliance and partners on a longer term strategy to reduce rates of overweight and obesity in the UK. She has advised governments in a number of countries on tobacco harm reduction and electronic cigarettes. Linda currently leads two research Consortia: SPECTRUM, involving ten Universities and funded by the UK Prevention Research Partnership; and the Tobacco Control Capacity Programme (TCCP), involving teams in eight countries in Africa and South Asia funded by the MRC via the Global Challenges Research Fund.